|I can answer this question as a counsellor whose students have got into Ivy League Universities! To sum up in simple words “ an essay is the make or break of your application “.|
Being genuine. Where the student was able to talk about his/her shortcomings and how they got over them.
Where the student wrote the first draft without reference to other essays available on the net.
Where the student’s essay was not a replica of his/her cv.
Where the essay was an interesting read and not boring! The essay definitely highlighted the achievements and the journey but with personal antidotes!
Remember the essay is the deciding factor between 2 academically similar applications!
Where the student was able to demonstrate that he/she is the best fit to the university and how well they will use the university resources.
The essay was used as an opportunity to explain any challenges/ disadvantages the student faced and how they triumphed!!!